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Buster Brown
A century ago, a suburban shoe
company in St. Louis bought the licensing rights of
Buster brown, a popular comic strip character. This
character featuring a Dutch-boy haircut and Little Lord
Fauntleroy clothes helped out the Brown Shoe Co. with
its bottom line by hitting the back of his comic strip.
The children’s footwear lineup developed into a brand
which is today a giant name.
The buster brown dog has today found
his way into everything. The buster brown shoe has been
a growing brand for decades, and today it has emerged
into a large concern with a line of large number of
store chains and even other shoe lines. Today, around
12,000 people work with buster brown shoe, celebrating
the company’s anniversary.
There are not many brands around that
have been capable of making it to more than 100 years.
And, it is a milestone for any company if it catering to
a particular segment without any decline in popularity -
making shoes for children for more than a century.
A quarter of a century after Bryan,
Brown & Co. started their shoemaking business, buster
brown first appeared in the New York Herald comic strip
by Richard Outcault. Later on the company changed to
Brown Shoe Co.
Today, buster brown socks and shoe
portfolio consists of leading shoe store chains like
380-store Naturalizer and 915-store in the U.S. and
Canada.
Today, the buster brown line is a
prized footwear line that has come a long way from the
buckled and brown design to the sandals or hiking boots
for boys, and the pink, glossy or blue variants for
girls. Each of the pair carries the paw print of buster
brown dog, Tige within.
Today, buster brown is led by over
1,100 Famous Footwear store chain, offering convenient
and attractive shopping environment, where you can find
the fashion and value that you desire. You can also
access the wide range of products from the company by
buying your model from their e-commerce site. Here, you
would certainly be spending more time on wearing than
shopping for your favorite shoes.
The enthusiasm for buster brown grips
present-day shoe shoppers as much as it did to them in
the beginning of the century. More so the demand for
anything with the Prince Valiant haircut boy has grown
in all these decades.
The rich history of the company has
taught it that with time consumers look for greater
value from brands that they prefer. And, they want their
money to work harder for them. And, buster brown shoes
offer this value to its customers by giving them the
right blend of quality, convenience, style and price.
The brand is priced in such a way that it has something
to offer everyone without concern what you want to
spend. And, like every year the buster brown dog and the
winkling boy are going to bring more excitement into
your shopping experience. Eventually, the objective of
the brand is to help its customers make smart pickings
when it comes to fulfilling their footwear requirements.
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